To make your business or product successful, it is imperative to know your competition. In routine market, it is difficult to know this as you have no access to other company data. However, because of internet, this is no more a problem. There are many websites that rate companies according to quality of products, durability, pricing and designing according to customers rating. You can easily ascertain what aspects of your products are non-convincing and non-appealing to your customers as compared to other products that are ranked higher in competition.

You can beat your potential competitor on SEO, by checking their code. This can be done by going to their site and clicking ‘View’ tab and selecting ‘source’. But if you are dealing with a smart competitor, who have bar the browser from showing source code, you can see if they have indexed in any source engine by typing in source engine “site:yourdomainname”.

By this technique you can also check how many pages of your competition are indexed in the relevant search engine by searching for “site:competitorsdomainname”. By this simple method you can study how your competition is doing well, check your web pages, and see what you are lacking.

But merely by increasing traffic on your website is not enough, your products itself should convince the customers to prefer it over others. As said by Duane Forrester:

 “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”